My Agro Hypermart – The first agro hypermart in Malaysia
Located in the agricultural centre of Serdang, My Agro Hypermart (MAH) is Malaysia’s first one-stop centre for fresh produce and the latest innovations in processed foods and goods made from 100% local crops. It is highly attractive to both locals and foreigners as a “live display” centre with a huge collection of SMI products.
WIDE VARIETY OF HIGH QUALITY GOODS
On its shelves, visitors can expect to find over 5,000 high-quality goods from across Malaysia. Everything from locally-produced bathing soaps to spice powders; as well as local delicacies such as honey sea cucumber drinks and traditional cakes.
MASSIVE EXHIBITION SPACE
Developed as a massive 8,000 square metre hyper mart with the capacity to exhibit nearly 700 vendors, MAH aims to be the premier showcase collection and distribution centre for local SMIs (Small Medium Industries) to display their goods for potential export to highly-lucrative markets around the world, especially to the growing China market. SMIs include local enterprises that provide manufacturing services with individual sales turnovers not exceeding RM25 million and individually employing not more than 150 full-time employees.
CONVENIENT LOCATION
MAH is situated on the grounds of MAEPS (Malaysia Agro Exposition Park Serdang), close to the IOI Resort and Marriott Hotel in Serdang, 36km south of Kuala Lumpur, 16km from Putrajaya and just down the road from the renowned University Putra Malaysia. It enjoys easy access to highways leading from all parts of Klang Valley. Because MAEPS was designed to cater to the needs of the MICE industry, visitors will be able to find easy parking with up to 7,000 parking spaces available. MAEPS was established by the Ministry of Agriculture to serve as a centre for agro-based events and activities. It is host to many industry-focused events and activities developed to promote the agriculture industry. The exhibition park resides on a 385.98 acre land belonging to the Malaysian Research and Development Industry (MARDI).
IMPLEMENTATION OF EPP 8
Initiated by Rukun Saksama Sdn Bhd, MAH is one of the implementations of the PEMANDU’s EPP 8 (Entry Point Project) under the Agriculture NKEA, which is “Strengthening the export capability of the processed food industry”.
Of the five important aspects of EPP 8, MAH focuses on three:
- Establishing a collection for SMI products
- Marketing and promoting the SMI products
- Creating a distribution centre for SMI products
The mission of the project is simple:
- To thrust Malaysian SMI products toward global acceptance and to generate opportunities for SMI products.
POPULAR TOURIST ATTRACTION
MAH also functions as the latest stopping point for the Ministry of Agriculture to promote the wonders of Malaysian agriculture. Visitors from across Malaysia and around the world can stop over at MAH to view the wide variety of products and find out more about the different products and how they are made.
Visitors can also enjoy local fruits and agricultural products at special food testing booths within MAH. And of course take home their choice of products to enjoy at their leisure from the well-stocked souvenir centre.
CULTIVATING THE AGRICULTURE INDUSTRY FOR FUTURE GENERATIONS
In short, MAH is the ultimate platform to create a strategic win-win prospect for both Malaysian SMIs and for exporters. We hope to be the driving force that cultivates and advances the agricultural industry of Malaysia for generations to come – to turn Malaysian agro SMIs into the most recognised and respected brand names in the world.
